All-in pricing is the law in Alberta.

Marketplace does not make that easy to keep consistent across a whole team.

Alberta requires all-in advertised pricing on vehicles. The number a shopper sees is supposed to be the number they pay, minus GST and financing costs.

It is a fair rule for buyers and an easy one to break by accident when listings are retyped by hand.

Facebook Marketplace is where this tends to slip. A website listing built with the right disclosures gets manually retyped into a Marketplace post, and the fine print is the first thing dropped under time pressure.

What the rule actually says

AMVIC's all-in pricing rule requires that an advertised price include all fees and charges the dealer will collect, with the exception of GST and financing costs.

That applies wherever the vehicle is advertised, not only on the dealer's own website.

This is a general summary, not legal advice. Confirm current requirements with AMVIC or your own compliance advisor before relying on it.

Where Marketplace listings go wrong

Three things happen repeatedly when pricing and disclosure text are typed by hand for every listing:

  • The number quietly drifts from what's on the dealer's own site
  • The compliance line gets shortened or dropped to save time
  • Required pricing and disclosure details change from one listing to the next

None of this means someone is cutting corners. It happens when the same disclosure has to be retyped correctly for every listing on a full lot.

Where this connects to buyer trust

Shoppers notice when the price or vehicle details on Marketplace do not match the dealer's own website. Consistency across both channels helps the dealership look reliable.

A pricing mismatch doesn't just risk a compliance conversation. It's also the first thing a buyer notices when they compare your listing to your own site.

How LotSync keeps this consistent

LotSync keeps required pricing, compliance, and financing language consistent across every operator's listing.

The salesperson does not have to remember to retype the disclosure. It is already included when they review the listing.

See the LotSync in Alberta page for coverage across Edmonton, Calgary, and the rest of the province.

Keep every listing consistent.

See how LotSync builds compliant listing copy into the posting workflow.